Ginny Edwards Maxwell is a model scout, manager, and mother agent. She has been in the modeling industry for over 25 years, partnering with the top agencies in the world to bring exceptional personal management to the careers of her clients.
PRESS
The Times, 2023
Kaia Gerber, Iris Law, Eve Jobs — it certainly feels like fashion is awash with the offspring of the A list. Yet scouts admit this is simply part of the business. “I would like to see a model who comes from nowhere succeed,” says Ginny Edwards Maxwell, an American scout who has discovered such faces as the Victoria’s Secret model Hannah Jeter and Liza Golden. “But to be honest this has been happening since the beginning of modelling. The first models back in the Sixties were socialites.”
Simple, high school sweetheart looks won’t cut it in couture circles, which can surprise some of the people the scouts encounter. Maxwell remembers coming across one of her finds, the Valentino and Marc Jacobs model Briggs Rudder, in the mall among a group of other girls, who were all accompanied by their mothers. The parents made it clear to Maxwell they thought she’d picked the wrong kid.
Not everyone makes it through this vetting process. Maxwell says only about half the girls she approaches call her back, and fewer still end up working in the business. “Models need to be a bit older now, and it’s hard to model and do college at the same time,” she says. “If all your friends are going to college, it takes a pretty big leap of faith to do something different.”
Meet The Mother Agents: 15 MINUTES WITH A MOTHER AGENT: Ginny Edwards Maxwell interview, mother agent, New York City & The Virgin Islands.
USVI Ambassadors with Netfa Romain episode 4 featuring Modeling Mother Agent and Scout Ginny Edwards Maxwell. Maxwell was born and raised on St.Thomas and, over the last 20 years, has become one of the top model scouts in the country. Her discoveries include fellow Virgin Islander and top model Hannah (Davis) Jeter.